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My Work
Here you’ll find a selection of my work, where each project is a mix of creativity, strategy, and a sprinkle of fun.
Lorong AI
Case Study
Eagles Inc. PAK 2023
Eagles Inc. is a student-led entrepreneurship society supporting budding startups through pitch competitions, networking sessions, and masterclasses. In October of 2023, Eagles hosted the annual PAK Challenge, its flagship business pitch competition in support of budding student entrepreneurs across Singapore.
As the Vice President (Marketing) of Eagles, I led the marketing team of 4 to ensure the event's visibility, engagement, and overall success.
The competition was designed to highlight and foster innovative startups and carry prestige in the startup scene. Hence, it was important to craft a marketing strategy that attracted participants and also captured the attention of sponsors, judges, and the general audience.
As the Vice President (Marketing) of Eagles, I led the marketing team of 4 to ensure the event's visibility, engagement, and overall success.
The competition was designed to highlight and foster innovative startups and carry prestige in the startup scene. Hence, it was important to craft a marketing strategy that attracted participants and also captured the attention of sponsors, judges, and the general audience.
Integrum
Integrum Global is a company specialising in business transformation as a service through artificial intelligence.
My role involved redesigning their website and maintaining their online presence by creating infographics for their products, services, and industry updates.
The website redesign focused on a user-centric approach, emphasising intuitive navigation, a clean layout, and responsive design to enhance the user experience across all devices. By incorporating sleek visuals, bold typography, and a cohesive blue-yellow colour scheme, I aimed to reflect Integrum's innovative spirit and cutting-edge solutions. Key information about Integrum's services and AI solutions was presented clearly and concisely, ensuring visitors could easily understand the value proposition.
In managing Integrum's online presence, I created visually engaging infographics to illustrate their diverse range of AI-driven business transformation services. These infographics simplified complex concepts, making them accessible to a broader audience.
Additionally, I regularly produced industry posts featuring infographics that highlighted the latest news and trends in AI and business transformation, helping to establish Integrum as a thought leader in the industry and keeping their audience informed and engaged.
My role involved redesigning their website and maintaining their online presence by creating infographics for their products, services, and industry updates.
The website redesign focused on a user-centric approach, emphasising intuitive navigation, a clean layout, and responsive design to enhance the user experience across all devices. By incorporating sleek visuals, bold typography, and a cohesive blue-yellow colour scheme, I aimed to reflect Integrum's innovative spirit and cutting-edge solutions. Key information about Integrum's services and AI solutions was presented clearly and concisely, ensuring visitors could easily understand the value proposition.
In managing Integrum's online presence, I created visually engaging infographics to illustrate their diverse range of AI-driven business transformation services. These infographics simplified complex concepts, making them accessible to a broader audience.
Additionally, I regularly produced industry posts featuring infographics that highlighted the latest news and trends in AI and business transformation, helping to establish Integrum as a thought leader in the industry and keeping their audience informed and engaged.
PottyMouth
PottyMouth is a fictitious plant retailer with a cheeky twist.
The aim was to create a brand identity that breaks the mould of traditional plant sellers and reflects PottyMouth's unique and audacious approach to selling plants.
Hence, I utilised the bold and aggressive colours of red and black, directly contrasting with the typical green used by most plant companies.
PottyMouth isn't just about greenery for your grandma's garden; it's about spicing up the plant game with vibrant, sassy, and spirited plants that add attitude to any space.
The PottyMouth brand identity is all about breaking conventions, adding humour, and injecting personality into the plant shopping experience. It's bold, it's red, and it's unapologetically cheeky—just like PottyMouth.
The aim was to create a brand identity that breaks the mould of traditional plant sellers and reflects PottyMouth's unique and audacious approach to selling plants.
Hence, I utilised the bold and aggressive colours of red and black, directly contrasting with the typical green used by most plant companies.
PottyMouth isn't just about greenery for your grandma's garden; it's about spicing up the plant game with vibrant, sassy, and spirited plants that add attitude to any space.
The PottyMouth brand identity is all about breaking conventions, adding humour, and injecting personality into the plant shopping experience. It's bold, it's red, and it's unapologetically cheeky—just like PottyMouth.
RideHitch
Project Luminaire
Project Luminaire is a dynamic student-led overseas community service project (OCSP) initiated by the passionate students of Singapore Management University (SMU). With a mission to empower light-impoverished communities in the Philippines, we collaborate with Litre of Light to install solar-powered lights made from recycled bottles, bringing sustainable lighting solutions to those in need.
As a Marketing Executive, I designed and implemented a website for Project Luminaire, showcasing our work for the Project Luminaire 10 iteration: https://projectluminaireoc.wixsite.com/project-luminaire
As a Marketing Executive, I designed and implemented a website for Project Luminaire, showcasing our work for the Project Luminaire 10 iteration: https://projectluminaireoc.wixsite.com/project-luminaire
Socium Consultancy
During my internship at Socium Consultancy, I assisted in the management of several client accounts on Facebook, Instagram, LinkedIn, and X, utilizing tools such as Meta Business Suite, Zoho, and WIX.
I spearheaded content generation, encompassing creative design, copywriting, and content curation for various social media platforms. This initiative significantly amplified brand visibility and engagement for our clients.
Additionally, I compiled research reports to produce insights on potential clients, facilitating informed decision-making and targeted business development approaches.
My role at Socium Consultancy allowed me to develop and apply my skills in social media management, content creation, and strategic research, contributing to the overall success of the clients and the consultancy.
I spearheaded content generation, encompassing creative design, copywriting, and content curation for various social media platforms. This initiative significantly amplified brand visibility and engagement for our clients.
Additionally, I compiled research reports to produce insights on potential clients, facilitating informed decision-making and targeted business development approaches.
My role at Socium Consultancy allowed me to develop and apply my skills in social media management, content creation, and strategic research, contributing to the overall success of the clients and the consultancy.
SixFourCoffee
SixFourCoffee is a specialty coffee roaster offering barista-grade coffee beans and products as a wholesaler and retailer, supplying cafes, offices, and homes.
My role was to create engaging infographics to maintain their brand presence online and actively engage their community.
These infographics were shared on social media platforms such as LinkedIn, Instagram, and Facebook and comprised brand posts highlighting the company's products and services, informational posts about coffee, and seasonal greetings like Merry Christmas.
In addition to content creation, I managed SixFourCoffee's social media analytics across these platforms, providing insights to optimise engagement and reach. To further enhance their online presence, I also optimised the SEO for their website pages, ensuring better visibility in search engine results.
This project showcased my skills in graphic design, social media management, and SEO optimisation. The infographics I created helped convey SixFourCoffee's brand message effectively, while the strategic use of social media analytics informed our approach to engaging the online community. The SEO optimisation efforts contributed to increased website traffic and improved search engine rankings, enhancing SixFourCoffee's visibility in a competitive market.
My role was to create engaging infographics to maintain their brand presence online and actively engage their community.
These infographics were shared on social media platforms such as LinkedIn, Instagram, and Facebook and comprised brand posts highlighting the company's products and services, informational posts about coffee, and seasonal greetings like Merry Christmas.
In addition to content creation, I managed SixFourCoffee's social media analytics across these platforms, providing insights to optimise engagement and reach. To further enhance their online presence, I also optimised the SEO for their website pages, ensuring better visibility in search engine results.
This project showcased my skills in graphic design, social media management, and SEO optimisation. The infographics I created helped convey SixFourCoffee's brand message effectively, while the strategic use of social media analytics informed our approach to engaging the online community. The SEO optimisation efforts contributed to increased website traffic and improved search engine rankings, enhancing SixFourCoffee's visibility in a competitive market.
Sekuro
For Sekuro, an Australian cyber security and digital transformation partner, I provided copywriting services for social media captions and blogs.
In my role, I edited complex articles written by cybersecurity professionals, transforming intricate topics into simple, easy-to-understand ideas. This made the content accessible and engaging for a wider audience.
My work ensured that technical content was conveyed clearly and concisely, both in social media captions and long-form blog posts, helping to enhance Sekuro's online presence and effectively communicate their expertise to their audience. Example: https://sekuro.io/blog/cyber-security-observations-on-the-uk-market/
Additionally, I managed Sekuro's social media analytics across platforms like LinkedIn and X, providing insights to optimise engagement and reach.
In my role, I edited complex articles written by cybersecurity professionals, transforming intricate topics into simple, easy-to-understand ideas. This made the content accessible and engaging for a wider audience.
My work ensured that technical content was conveyed clearly and concisely, both in social media captions and long-form blog posts, helping to enhance Sekuro's online presence and effectively communicate their expertise to their audience. Example: https://sekuro.io/blog/cyber-security-observations-on-the-uk-market/
Additionally, I managed Sekuro's social media analytics across platforms like LinkedIn and X, providing insights to optimise engagement and reach.
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