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SixFourCoffee
Project type
Social Media Analytics, SEO, Infographic Design
SixFourCoffee is a specialty coffee roaster offering barista-grade coffee beans and products as a wholesaler and retailer, supplying cafes, offices, and homes.
My role was to create engaging infographics to maintain their brand presence online and actively engage their community.
These infographics were shared on social media platforms such as LinkedIn, Instagram, and Facebook and comprised brand posts highlighting the company's products and services, informational posts about coffee, and seasonal greetings like Merry Christmas.
In addition to content creation, I managed SixFourCoffee's social media analytics across these platforms, providing insights to optimise engagement and reach. To further enhance their online presence, I also optimised the SEO for their website pages, ensuring better visibility in search engine results.
This project showcased my skills in graphic design, social media management, and SEO optimisation. The infographics I created helped convey SixFourCoffee's brand message effectively, while the strategic use of social media analytics informed our approach to engaging the online community. The SEO optimisation efforts contributed to increased website traffic and improved search engine rankings, enhancing SixFourCoffee's visibility in a competitive market.
